“Art in Music Video” brings us to explore how music videos are associated with cinema, specifically extracting inspirations from horror films. Through detailed editing that utilizes standard and match cuts, Emily smoothly blends clips from known horror movies, like the Joker, with the narrative of The Weeknd’s music video, In Your Eyes. This video mashup showcases storytelling, iconography, and creative expression that strives to build a bridge between the viewers and Emily’s work as she invites them to dive into the consistent visual motifs weaved throughout her narration. Elements like blood, red suit, red lighting, and much more displayed in both the music video and movie clips Emily cuts in highlight the theme behind music/film production as the color of red are often used to evoke the feelings of anger and uncontrollable temptation. From the different visual mediums edited to this single mashup, Emily effectively constructed an eerie atmosphere that horror films frequently create to stimulate fear and nervousness.
---Jennifer Zheng---